case study :
Holt Lunsford Commercial Brand Design Book and Client Worksheet — Holt Lunsford Commercial (HLC) is a commercial real estate company primarily focused on leasing and property management for owners of industrial and office space.
Holt Lunsford Commercial Brand Design Book and Client Worksheet — Holt Lunsford Commercial (HLC) is a commercial real estate company primarily focused on leasing and property management for owners of industrial and office space.
challenge :
Create collateral that will facilitate effective communication and sales between HLC's leasing teams and property owners (clients) regarding property branding and marketing materials.
Create collateral that will facilitate effective communication and sales between HLC's leasing teams and property owners (clients) regarding property branding and marketing materials.
results :
The number of HLC clients choosing to invest in and/or upscale the branding and marketing materials for their property increased. Lack of communication and confusion between clients and leasing teams regarding needs and wants for property branding was significantly reduced. This resulted in a more efficient use of time, streamlined workflow and better customer service.
The number of HLC clients choosing to invest in and/or upscale the branding and marketing materials for their property increased. Lack of communication and confusion between clients and leasing teams regarding needs and wants for property branding was significantly reduced. This resulted in a more efficient use of time, streamlined workflow and better customer service.
