case study :
Holt Lunsford Commercial Promotional Marketing Department “Makeover” — Holt Lunsford Commercial (HLC) is a commercial real estate company primarily focused on leasing and property management for owners of industrial and office space.
Holt Lunsford Commercial Promotional Marketing Department “Makeover” — Holt Lunsford Commercial (HLC) is a commercial real estate company primarily focused on leasing and property management for owners of industrial and office space.
challenge :
Revamp HLC's Promotional Marketing Department in order to produce graphic design work that communicates a stronger, more consistent HLC brand message, improve overall graphic design quality, increase efficiency and reduce costs.
Revamp HLC's Promotional Marketing Department in order to produce graphic design work that communicates a stronger, more consistent HLC brand message, improve overall graphic design quality, increase efficiency and reduce costs.
results :
Began creating all design work in-house and discontinued out-sourcing. Significantly improved quality of design work. Focused on building and strengthening HLC’s brand identity in all areas and aspects, including establishment of company-wide branding standards, a redesigned website, redesigned company and property marketing collateral, and a consistent social media presence. Became an award-winning department: IDA 2015 Gold Award; HLC 2018 Annual Customer Service Award; GDUSA 2019 Inhouse Design Award. Tripled efficiency and production while reducing costs by 50%. Increased level of professionalism in all areas from design standards to customer relations.
Began creating all design work in-house and discontinued out-sourcing. Significantly improved quality of design work. Focused on building and strengthening HLC’s brand identity in all areas and aspects, including establishment of company-wide branding standards, a redesigned website, redesigned company and property marketing collateral, and a consistent social media presence. Became an award-winning department: IDA 2015 Gold Award; HLC 2018 Annual Customer Service Award; GDUSA 2019 Inhouse Design Award. Tripled efficiency and production while reducing costs by 50%. Increased level of professionalism in all areas from design standards to customer relations.
